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Desktop publishing plays a key role when it comes to making documents visually appealing and publishing materials that communicate more effectively. However, only a few people understand how professional desktop publishing can change the game of their communication and marketing. It gives them an edge over their competitors and helps them create a high level of brand awareness. So, if you are a professional, an entrepreneur, a self-employed individual, or a businessperson, it is a must that you know what desktop publishing means, what it can do for you, and why you need professionals for it.
What is desktop publishing?
Desktop publishing refers to creating and publishing visual displays of ideas, information, and messages with the use of software specifically designed for this kind of work. The project wosrk of desktop publishing may be intended for desktop printing, commercial printing, or electronic distribution such as PDF, slideshows, email newsletters, electronic books, and so on.
The term desktop publishing was coined after the development of a specific type of software that made it easier to combine and rearrange text and images and create digital files for print, online distribution, or websites.
Before the development of desktop publishing software, tasks that involve graphics and text were done manually by professionals who were trained in graphic design, typesetting, and prepress work.
How can businesses and professionals use desktop publishing to their advantage?
By using desktop publishing services, you can create a range of marketing and informative materials, such as:
• Advertisements
• Brochures
• Traditional newsletters
• Multilingual newsletters
• Catalogues
• Slide presentations
• User guides
• User manuals
• Multimedia documents
• Annual reports
• E-books
While you can create such materials without using desktop publishing (which usually look very unprofessional), designing them through desktop publishing will allow you to make your work more visually appealing, engaging, professional, and clean.
Why should I consider professionals for desktop publishing?
Just because someone owns desktop publishing software and hardware, it doesn’t mean that that person is a good designer. Though online tools and free software say that anybody can do desktop publishing, you don’t want your customers and clients to go away just because your graphic design looks unprofessional. To be honest, it is easier and less expensive these days to produce bad graphic design elements. When you are in the corporate world, you need professional desktop publishing services that help you attract the attention of more and more people and get them to notice what you are offering or saying.
When we recommend hiring professional desktop publishing services, it doesn’t mean any agency that offers desktop publishing but an agency that does more than that. When searching for a reputable desktop publishing service provider, look for a company that also offers translation and localization services. It will not only help you with desktop publishing but can also help you translate and localize the content to attract and impress your multilingual audience.
Semantics is the leading translation agency serving globally and supporting more than 150 languages. We serve our clients with a range of services including desktop publishing services, localization services, voice-over services, digital marketing, and more. Thus, we are more than capable to help you with desktop publishing and marketing projects and make them a success. For any assistance with desktop publishing, please get in touch with us.
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