Tailored Translation Solutions to Preserve Language and Heritage

Just like any other industry, the language services industry also has its own unique set of challenges. However, by dealing with these challenges, we convert them into opportunities. Some of the challenges of the translation industry include:

• Brand Voice Vs Culture : Do you know many aspects of culture influence cross-border communication? For instance, in America, there is a trend for moving out of parents’ houses and having casual relationships which might not be acceptable in Asian countries. Moreover, there is a trend in Europe of pecking at the hand of a lady out of courtesy which can be inappropriate in other regions. Translation of such advertisements and content requires more than just word-for- word translation. So our translator deals with translation projects containing such cultural nuances with their in-depth knowledge of the target culture. They understand the target and source language and their cultures fundamentally so they deliver a culturally acceptable translation.
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• Constant Changes in Regulations : Change is the only constant– in the language industry also! Different countries, regions, and platforms have different laws, policies, and guidelines for translation that also change with time. For instance, the European Union has an Audiovisual Media Services Directive which needs translation for all audiovisual media services. Moreover, Netflix has a Timed Text Style Guide that specifies the technical and stylistic standards for language translation. To adhere to such standards, we ensure that our translators are aware and up to date of these regulations.
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• Increased Demands : With easy internet access, we are more connected than ever. With this, more and more content is being produced as well as consumed. Moreover, there is diverse content available on the internet such as interactive, user-generated, and live, each requiring different types of translation services (interpretation, interactive, and crowdsourced). We are also witnessing increased tourism and business expansion around the globe. This demands effective communication which is only provided by translation services. We meet every kind of translation demand with our dedication to quality and talented team. We are capable of taking care of more specific translation demands such as for children, seniors, and learners. With their years of experience in their specific field such as interpretation, transcription, voice-over, and subtitling, our native experts can understand your needs and deliver precisely what you want.
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• Emergence of New Technologies : Every day, we witness the emergence of new technology as well as advancements to existing ones. AI is one of the examples of such technologies. Other examples include machine learning and speech recognition technologies. New tools, techniques, and innovations are being introduced to the market. These technologies are also being utilised to automate the translation and localization process. At Semantics, we stay updated with these technologies and incorporate them to increase efficiency as well as effectiveness to deliver quality language services for the evolving market needs.