Localization is a powerful approach that allows you to enter new markets in a scalable, manageable, and sustainable manner. Most people view localization and translation as interchangeable terms; however, they are not.
Translation is only a small part of the overall project. Localization, on the other hand, refers to the linguistic focus of the entire strategy that aims to adapt content to a specific locale or market. Apart from translation, you need to consider several other components, such as intersystem operability, cultural mismatches, and aesthetic choices.
Though localization helps businesses expand and reach bigger target audiences or more clients, a poor content localization strategy might not let you connect with consumers on a personal level. That’s why, when it comes to effective content localization, you need the assistance of localization service experts.
This post will help you get an overview of the localization strategy to ensure a high-performing foreign language website.
Determine and Analyze Target Audience
The first step is to narrow down the markets you want to penetrate. If you don’t have any idea which countries or cities you should target, you can take a look at your website analytics to find out from which part of the country or world your website is generating high traffic. You can also study consumer behaviors and preferences to determine what kind of local brand strategy will work well.
Know the Technical Aspects of Localization
Time differences, currencies, punctuation rules, and digital payment options – all these things often differ when you tap into a new market. For enhanced user experience, you will also need to pay attention to the website layout and content placement. Thus, when creating or modifying your website for a local market, you will need to consider all these aspects.
Consult Localization Service Experts
When it comes to content localization, there is no better option than getting professional help. You must reach out to localization service experts to produce relevant content. When it comes to conveying your message in a new market, you don’t just need to translate it but you need to make sure that it is meaningful and not offensive to your new target audience.
Let’s understand it with a few big brand translation and localization mistakes.
American Motors made a big mistake in the 1970s when it tried to launch a car called the Matador in Puerto Rico. Even though Matador symbolizes virility and excitement in some markets, the word is translated as “killer” in Puerto Rican language.
When the brand name “Coca Cola” was first marketed in China, it was sometimes translated as “Bite The Wax Tadpole”.
Similarly, KFC offended Chinese consumers when it marketed the slogan “Finger Lickin’ Good” which was translated as “eat your fingers off”.
In short, content needs to be localized, not just translated to ensure that it conveys correct and sensible meaning.
Localize Your Website Content
Once you know all the important factors of content localization, you need to step into the localization of your website content. Make your slogans relevant, add persuasive CTAs, and keep the website navigation easy. For that, you can provide your consumers with an option to change the language so that they can browse your website freely. Creating a multilingual website is one of the top trends in today’s digital marketing world. It will help your website to attract global traffic.
Semantics has localized content for various big clients, including Amazon, Haier, Apollo, Thomson Reuters, and Bosch. That means our professionals are genuine and competent localization service experts and can help you tap into foreign local markets with confidence. If you’ve got any questions, please connect with us anytime you want. We are always happy to help.
Oh my goodness! Impressive article dude! Many thanks, However I
am going through issues with your RSS. I don’t know why I cannot join it.
Is there anybody else having identical RSS issues?
Anybody who knows the solution can you kindly respond?
Thanx!!
You are so interesting! I do not think I’ve read anything like
this before. So wonderful to discover another person with original thoughts on this topic.
Really.. thanks for starting this up. This web site is one thing that’s needed on the internet, someone
with some originality!
Hi there, You’ve done an incredible job. I’ll definitely digg it and
personally suggest to my friends. I am confident they’ll be benefited from this web site.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment
is added I get three emails with the same comment.
Is there any way you can remove people from that service?
Cheers!
Way cool! Some very valid points! I appreciate you writing this write-up
plus the rest of the site is also really good.
Hi just wanted to give you a quick heads up and let you know a few of the images
aren’t loading correctly. I’m not sure why but I think
its a linking issue. I’ve tried it in two different browsers and both show the same results.
Hi! I know this is somewhat off topic but I was wondering if you knew
where I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty
finding one? Thanks a lot!
It’s awesome to go to see this web site and reading the views of all mates
on the topic of this article, while I am also keen of getting knowledge.
Your way of describing all in this article is genuinely fastidious, all be capable of simply know it, Thanks a lot.
Hi there! Do you know if they make any plugins to assist with Search Engine
Optimization? I’m trying to get my blog to rank for some targeted keywords
but I’m not seeing very good gains. If you know of any
please share. Many thanks!
Have you ever considered about adding a little bit more than just your articles?
I mean, what you say is important and everything. But just imagine if you added some great pictures or video clips to give your posts more, “pop”!
Your content is excellent but with images and video clips, this website could definitely be one of the very best in its field.
Fantastic blog!
Nice post. I learn something new and challenging on sites I stumbleupon everyday.
It’s always helpful to read through content from
other writers and use a little something from their web sites.
This page really has all the information and facts I
needed concerning this subject and didn’t know who to ask.
Please let me know if you’re looking for a writer for your blog.
You have some really great articles and I feel I would
be a good asset. If you ever want to take some of the load off, I’d love to write
some articles for your blog in exchange for a link back to mine.
Please shoot me an e-mail if interested. Many thanks!
Hi, I do think this is an excellent blog. I stumbledupon it 😉
I’m going to return once again since i have bookmarked it.
Money and freedom is the best way to change, may you be rich and
continue to guide other people.
I think this is among the most important information for me.
And i am glad reading your article. But should remark on some general things, The website style is
perfect, the articles is really excellent :
D. Good job, cheers
Greetings! Very helpful advice within this article!
It is the little changes which will make the biggest changes.
Thanks for sharing!
I every time spent my half an hour to read this blog’s articles everyday along
with a mug of coffee.
Hello, Neat post. There is a problem along with your website in internet
explorer, may test this? IE nonetheless is the market leader and a huge part of folks will pass over
your wonderful writing due to this problem.
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: массаж порно русское
No matter if some one searches for his required thing, so he/she needs to be available that
in detail, therefore that thing is maintained over here.
Whoa! This blog looks exactly like my old one! It’s on a totally different subject but it has pretty much the same page layout and design. Excellent choice
of colors!
Attractive section of content. I just stumbled upon your blog and in accession capital to assert that
I get in fact enjoyed account your blog posts. Any way I will be subscribing in your augment or even I success you
get entry to persistently rapidly.
A lot of blog writers nowadays yet just a few have blog posts worth spending time on reviewing.
My website: русское домашнее порно видео
Wohh precisely what I was searching for, regards for putting up.
My website: порно massage
A lot of blog writers nowadays yet just a few have blog posts worth spending time on reviewing.
My website: порно после массажа
Hi there very nice web site!! Man .. Excellent ..
Wonderful .. I will bookmark your blog and take the feeds
also? I am satisfied to find numerous helpful information here within the post, we want work
out more strategies in this regard, thanks for sharing.
. . . . .
Very nice post. I simply stumbled upon your blog and wanted to say
that I’ve really loved surfing around your blog
posts. In any case I’ll be subscribing for your rss feed
and I hope you write once more very soon!
I think this is among the most vital info for me. And i’m glad
reading your article. But want to remark on few general things,
The web site style is ideal, the articles is really nice : D.
Good job, cheers
Aw, this was a very nice post. Finding the time and actual effort
to produce a superb article… but what can I say… I procrastinate a lot and never seem to get anything done.
Very nice post. I simply stumbled upon your weblog and wished to mention that I
have truly enjoyed surfing around your blog posts.
In any case I’ll be subscribing in your rss feed and I’m hoping you write
once more very soon!
I believe everything wrote made a bunch of sense. But, think on this,
what if you were to create a killer title? I mean, I don’t wish to tell you how to run your website, but suppose you added a headline that makes
people desire more? I mean What is Localization? How to Create a Strategy for Content Localization? – Semantics Evolution is kinda vanilla.
You could glance at Yahoo’s front page and note how they create
article headlines to grab people to open the links.
You might add a related video or a picture or two to grab readers excited about what you’ve written. In my opinion, it
could bring your blog a little livelier.
I’d like to find out more? I’d like to find out some additional information.
Somebody essentially lend a hand to make critically articles I might state.
This is the very first time I frequented your website page and up to now?
I amazed with the research you made to make this particular put up amazing.
Excellent task!
magnificent publish, very informative. I wonder why the other experts of this sector do
not notice this. You should continue your writing.
I am sure, you have a great readers’ base already!
Your way of telling everything in this article is in fact nice, all can simply understand it, Thanks a
lot.
It’s great that you are getting thoughts from this post as well as from our dialogue made here.
Thanks for finally writing about > What is Localization? How to Create a Strategy for
Content Localization? – Semantics Evolution < Loved it!
Great work! This is the kind of info that
should be shared across the net. Disgrace on Google
for not positioning this publish upper! Come on over and discuss with my site .
Thanks =)
Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say I
really enjoy reading your blog posts. Can you recommend any other blogs/websites/forums that deal with the same subjects?
Thanks for your time!